A few months ago, as you were on your way into town, you noticed that your neighbors had two pickup trucks in their driveway with three workmen entering the house with boxes. You didn’t slow down to read the logo on the side of the trucks, lest they think you a nosey neighbor. By the time you came home that night, the trucks were gone. What you did notice that evening was a yard sign indicating that “A Walk on the Woods” was proud to announce they were installing new wood flooring in your neighbor’s home.
A couple evenings later, while walking Goliath, your 150 lb. mastiff (he being the main reason you even have to consider pulling up the carpeting and putting down wood floors), you happen upon your neighbors. He’s pruning his bushes, while his pregnant wife is sitting in the shade, supervising. You remark that you couldn’t help noticing the sign in their yard, and you wondered if they would recommend this business, and more importantly, would they use them again. The neighbor chuckles and tells you you’re the 5th neighbor who has stopped to ask him this same question. He indicated they were going to ask the flooring manager for a commission.
And why shouldn’t they get one? Their yard has been used to house a billboard for the flooring company’s business. That billboard, all 24×36 inches of it, cost the flooring company $25. Installation of the sign took 30 seconds. Seven days later, as they had promised to do when their client agreed they could post the sign, they came back and removed the sign. When they came to pick up the sign, no one answered their knock on the door. They left a “thank you” card and a bottle of wood floor cleaning liquid. The bottle of cleaner had a sticker on the back with the flooring company’s logo, their contact information and a quote that expresses how much they appreciate referrals.
About a month later, you are in the parking lot of your favorite fast food joint. You realize that the truck parked next to you has the “A Walk on the Woods” logo, along with their phone number. There’s also a little camera icon, and the words “shoot me with your cell phone, and call us when you need us”.
“Wow,” you think. “This is much easier than writing their number with my finger in the dirt on the trunk of my car.”
“A Walk on the Woods” has invested in their marketing wisely. First, they came up with a creative name that most people will not only remember, but will likely share the clever moniker with others. Secondly, they invested $25 in a yard sign for each of their installers to carry with them, installing them on the customer’s lawn. They secured permission to do this in writing at the time the customer signs the agreement to purchase. Then, they not only make sure that they are there to pick up the sign at the end of the seventh day, but they add a token of their appreciation, which of course, also has a sign on it. They’ve also invested wisely in moving billboards, having vehicles with their logo and contact info, and even ensuring that potential clients will take that information home with them via their cell phones.
Yesterday, you drove by that same neighbor’s house. This time there were pink balloons on the mailbox, signifying that there was a baby girl born to the lovely young couple. Standing in the yard was a large wooden cut out of a stork. Hanging from its beak was a basket of pink silk flowers. At his feet was a yard sign that read, “Amy’s Flower Pot just delivered this baby girl a welcoming bouquet”.
Sign, sign, everywhere a sign.
Looking for more great ideas to grow your business? Check out our schedule of workshops on our website at http://www.visitblairsvillega.com/blairsville-union-county-chamber/chamber-programs/