You’ve just finished reading a book of fiction that you were so engrossed in; you just couldn’t put it down. You later wonder how the author created all the characters, the twists and turns, identified the emotions with such depth, she made you weep and laugh, fight for the underdog and kept you guessing as to the ending with every single page.
Writers dream their stories, usually while they are writing them. Rarely do they know where the story will take them. What they do have is a theme. And then they begin to develop characters, sometimes over years of note taking, or maybe just on their way to taking and picking up their kids from school. Waiting in the car line, they can’t stop thinking about these characters; very much like you’ve been imagining the start of your business.
So, let’s take your business that you’ve been envisaging, and let’s write its story. It will be fiction, but based on how you imagine it. Your characters will be you, your family (because they will be impacted every day), your imaginary staff and or collaborators. There will be the people who help fund you (try not to look as the banker as the villain), possibly a landlord, as well. There will be sales people coming out of the woodwork, so write about the ones you want to deal with. Now, don’t forget to create the kind of customers you want to do business with, who you believe will want to purchase your product or hire your service.
You should have several pages of a legal pad or your word processor filled already with characters. Now try telling the story of how you begin, playing close attention to the details. If you haven’t designed a business plan for your dream, google “businesses plans” and use the outline for your trade type as a guideline to creating your story. What’s most important is that you continually use your dream, your business as you want it to be, as the basis for your story.
Take it through the startup, the first real triumphs, and the disappointments, as well. As an example, if you start a seasonal business where you and your team go into customers’ homes and take their boxes of Christmas decorations and set it all up, everything from outside lights to the ornaments on the tree, you may find yourself writing about how well received this service is, keeping you and your staff so busy that you realize that there won’t be time for you to set up your own Christmas tree, buy one gift or bake a batch of gingerbread cookies with your family. In business, there are always trade-offs.
You can take the story as far as you would like, but you probably will find yourself cutting from the fiction and heading to reality. You’ll start to fine tune the dream, laying concrete business plans, opening new avenues of possibilities to a line of services that can help your customer base many more times a year than just Christmas. You’ll begin to investigate the options you have for funding, you’ll research the answers to the questions that will arise as you go through this exercise, like the time you googled “pitfalls to a commercial lease”.
The likelihood is that your story will never be published as just that. Yet it very well could be the one important exercise that leads you into converting your dream business into reality. And don’t forget that here at the Chamber of Commerce, we’re a cast of characters just waiting to be an integral part of your success story.