In 2016, the Tourism Division of the Blairsville-Union County Chamber of Commerce began the implementation of the Community Rebranding project. A well-rounded and detailed plan was designed and ready for execution. There are many parts and pieces that go into re-branding a community. Internally, all of our literature and collateral needed to be updated. Some of these include name tags, business cards, signature tags and promotional pieces like t-shirts, hats, and pens. We also updated the Visitor’s Guide and postcards that are sent out to all of the Welcome Centers around the state, other Chambers, and to leads that we receive from advertising.
Externally, there was a mandatory refresh of our website. From color scheme to layout and verbiage, an overhaul was completed in early May. Filming began for seven videos highlighting three of our local entrepreneur success stories: Sunrise Grocery, Paradise Hills, and Lamin-X, three highlighting our community’s assets: Mountains, Lakes, Families, and one commercial. We increased our presence in printed publications with messages geared towards enjoying our natural resources like Helton Creek Falls, Vogel State Park, the Appalachian Trail, Lake Nottely, etc. We proudly shared information about our many festivals and the fine dining, shopping and lodging establishments located within Union County.
We had a few “firsts” in 2016. Blairsville-Union County ventured into outdoor marketing with our first ever billboards. We also debuted our first TV commercial through Comcast in the Roswell and Cherokee markets which was aired more than 4,400 times over 22 networks including Fox news, Bravo, ESPN, HGTV, CNBC, CNN and more. Also new was the opportunity to host the Cabella’s crew at they spent three weeks here doing a photo shoot for the 2016 fall catalogue. Not only did they contribute to our economy by renting cabins, buying gas and groceries, eating at our restaurants and shopping in our stores, they also used local children and dogs as models as well as local residents’ bass boats, drift boats and canoes.
Some other notable successes include our community being designated as “Four for the Future” for Georgia Trend. We hosted renowned travel writer Bill Vanderford who experienced our community and wrote a great article in Lakeside on our behalf. Additionally, we had a media request picked up for Roadside Attractions which featured the World’s Largest Amish Chair at Owl Town Market and four films/tv shows filmed in our area; The Hunted, Moonshine Still, Beacon Point, and Logan Lucky.
Our statistical numbers have soared as well this year. Phone calls to the Chamber increased more than 22%, visitors to the Chamber increased more than 39%, and our website hits increased by more than 50%! Additionally, the quantity of leads we send out to prospective visitors increased by 89% and our social media presence saw a whopping 180% increase!
In Part 3 we will discuss why it is important to advertise our community. For more information about the Blairsville-Union County Chamber of Commerce, call 706-745-5789 or go to VisitBlairsvilleGA.com.