We were nine adults, sitting around the backyard fire pit, drinking real hot cocoa topped with fluffy marshmallows. As the late autumn breeze became chillier, the hostess left us to rustle up blankets for each of her guests. We threw them around ourselves and instinctively wrapped up in them like they were our cocoons.
Someone sighed and said “Oh, this reminds me of summer camp in Ohio on the shores of Lake Erie over 50 years ago.” For the next two hours we exchanged memories of our childhood camp experiences. Though we had raised a dozen children between us, not one of us mentioned the recollections we had of their experiences. Our own camp memoirs were so rich and tangible, even a half century later, we couldn’t stop sharing. Eventually the fire burned to just ambers and we regretfully ended our journey down memory lane.
When deciding to open a business here in Union County, you will ask yourself a myriad of questions. Can I make a living out of what I’m most passionate about? Is this something I think I can be absorbed about for the next several years? Why would people choose to do business with me instead of who they’ve been doing business with in the past? Where can I open my business that is affordable and will draw the most traffic?
All of these are important considerations, yet one of the most important questions seldom gets asked. Will my business make memories for my customers? Because if their experience with you is memorable, they will continue to do business with you and they’ll share that experience with everyone. If your yarn shop is completely off the beaten path, but the alpaca, whose fleece are used to make your yarn, are available to your customers to pet and feed, they will drive miles for that experience. They’ll take pictures, post it on social media, most likely with a link to your FB page, and now they are using these memorable experiences as free marketing for your business.
I know, you are thinking, “I want to open a window washing business. How do I create a memorable experience for my customers?” All recollections don’t have to be pleasant. Taking before and after pictures of some of the worst windows, then sharing them in a “thank you for your business” card will be all they need. After the windows are clean, they might not remember what they looked like before. You can remind them how awful they were and now they can experience sunlight streaming freely through them, once again. They’ll also remember your effort to let them know how much you appreciate their business and will now have two extra business cards you taped on the back of the photos to use when referring you to their neighbors. If you are washing windows on the second or third floor, ask them to use your cell phone take a picture of you up on the ladder. Post this pic to their social media page and yours, thanking them for helping your business “reach new heights.”
The Blairsville-Union Chamber of Commerce offers great think tank sessions throughout the year, where local entrepreneurs, just like you, gather to discuss their ideas. Make us part of your journey to opening your business. Oh, and if your takeaway from this article has you dreaming about opening a camp just for adults here in the mountains, we bet you’d have great success.